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The Business of Media Distribution: Monetizing Film and TV Content in the AI Era

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The Business of Media Distribution: Monetizing Film and TV Content in the AI EraDESCRIPTION : In this fourth edition of the industry staple, veteran media executives Jeffrey C. Ulin and Tim OHair provide an accessible and contemporary overview of business theory and practice across key global market segmentsfilm, television, and online streaming. With an insiders perspective, this book explores how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but

The Business of Media Distribution: Monetizing Film and TV Content in the AI Era
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SKU: 50549239852

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